Alexander McQueen is a luxury brand founded in 1992 by English fashion designer Alexander McQueen, and joined Kering Group in 2001. Today, it is synonymous with modern British fashion. The main inspiration of the brand comes from the love of nature and the appreciation and interpretation of Britain's long history. Alexander McQueen's brand culture is a perfect fusion of contrasting collection elements: femininity and masculinity, vulnerability and strength, romance and rebellion, human and machine.