BCBGMAXAZRIA is a brand, an aesthetic and attitude inspired by the evolving cultural, art and design landscape. They are quintessential European sophistication with modern American flair. Their high-end fashion and global style are at your fingertips. They believe that confidence is the cornerstone of every good looking appearance, and they want all women to feel beautiful and powerful no matter what they wear. That's why they were named bon chic, bon genre, which is a Parisian expression that means good style, good attitude. That's what BCBG stands for, and what they stand for in fashion and life.