Natori is an American clothing brand founded in 1977 by a fashion designer and female entrepreneur from the Philippines. The brand initially focused on lingerie, underwear and nightwear. Launched a ready-to-wear line in 2011 after running the lingerie business for 35 years. The designer combines the visual appeal of East and West to interpret modern womenswear with an Asian eye. The designer says the brand's ready-to-wear collections represent a way of modern living where the wearer can enjoy life wearing Josie Natori's clothes. They hope to bring buyers a joy of arranging Asian-inspired items in their wardrobes, and each product can be integrated into people's lives as a precious piece of art.