The concept and story of Dsquared2 is the perfect mix of sibling, sophisticated Italian tailoring with an avant-garde twist. All of the label's collections are designed and used and made by the founder and designer in his home and studio in London. Like the motto of his own brand: born in Canada, made in Italy. The brand launched its first menswear collection in 1995, attracting the attention of journalists and buyers from around the world. The concept was an edgy combination of Canadian portraits, sophisticated Italian tailoring and playful sensuality.