Life is Good was born out of a funny story. After several years of poor sales and little funding, brothers Bert and John Jacobs designed their first T-shirts and discovered how these optimistic products could help people focus on the good things. That is, the store's mission was to spread the power of optimism and the brand's story. From the beginning, they have been in the store to help people find the clothing, accessories, shoes and other custom products they need. Today, along with Life is Good and their products, people celebrate the growing brand of optimists and all things ordinary and extraordinary.