Olivia Rubin focuses on best-selling dresses, standout skirts, and colorful prints. Rubin's penchant for rainbows and popular multicolored sequins has built her a strong industry presence in a short period of time. The brand is a regular customer of leading international fashion houses and continues to provide clothing for a range of fans, from Lena Dunham and Busy Phillips to Eva Chen and Song of Fashion. In 2019, Selfridge and Harrods launched an exclusive pop-up, which was on schedule at London Fashion Week. The brand is rapidly gaining global recognition for its pleasing designs in iconic colors.